Rochester Hills MI Jewelry Store
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5 Reasons Why You Should Stay Away From Mall Jewelry Stores
We know. It’s tempting. You want to buy a special piece of jewelry for someone you care about. And you think heading to a local mall will be the most efficient way to do it. After all, there are usually at least two jewelry stores in a mall and you know you’ll be able to visit them within a few hours. But trust us. You don’t want to do it. Not before you read this article. You see, there are a lot of very good reasons why buying jewelry at your local mall isn’t a good investment. In fact, many times it will be a waste of time AND money. Not to mention the disappointment your loved one will feel when, for instance, the ring you so lovingly gave her had two stones fall out within weeks of putting it on her finger. She’s going to feel badly for you and you’re going to feel angry. “I spent two months salary and this is what I get?!” We definitely don’t want that to happen to you. So we’ll get you educated in a jiffy. Here are 5 reasons why you don’t want to buy a diamond ring from a jewelry mall store:
Reason #1: Mall jewelry stores sell low quality, mass produced rings.
Most mall jewelers are huge chains or department stores. Think of them as the “Walmart” of jewelry companies. They offer mass-produced jewelry that is quickly (and not skillfully) made. They have to make thousands of identical rings to supply all their stores. And to cut costs they manufacture in China and India. These workers are not highly trained, nor are they highly paid. And as is the case in many factories in Asia, many of these workers are children - so, no wonder the quality is low. And, ethically, this rubs many of us the wrong way. Do you really want these people making your engagement ring? To save a few bucks they also hollow out the metal in order to make the ring as light as possible. This saves precious metal. If they can save $100 a ring ‒ and they crank out 5,000 rings a month ‒ that is a hefty chunk of change. But wouldn't you want that extra metal in your ring so the diamonds are properly held in place, and the shank won’t easily break? Of course you would.
Reason #2: Their diamonds do not sparkle much and typically are “cloudy.”
One of the joys of owning a diamond ring is watching how it sparkles and gleams so beautifully in the light. People often will hold up their rings in the sunlight, just to enjoy those gorgeous rays of light reflect off this exquisite gem. The reason diamond rings from a mall often don’t have much brilliance is that their diamonds have a lot of inclusions (imperfections inside the diamond.) These inclusions block the light from entering the stone. Because of this the light cannot bounce off the diamond facets and return through the top of the diamond, which creates brilliance. Thus, there’s not much life to them. They are dull and lifeless. Buying a diamond engagement ring is a big investment. Don’t you want your diamonds to light up and sparkle? We believe we already know the answer – yes!
Reason #3: Their diamonds are off-color, usually grayish colored.
The closest I can describe it is the color of “dirty dishwater.” When you purchase a diamond ring, you want the “WOW” factor! Not the “Blah” factor! The diamond color grade scale starts at D, which is colorless. Most high quality engagement rings will be made with F-H color grade diamonds, which is colorless to near colorless. This means they look “white”. However, mall stores offer rings that are made cheaply, using cheap materials. A light, grayish-colored diamond costs about half as much as a colorless diamond. Jewelry chain stores buy these and pass them off to their customers. When the entire store sells this low level of quality stones, it’s hard for you to compare them when that’s the only selection you find (and when store after store presents the same offering).
Reason #4: They do not sell G.I.A. lab-graded certified diamonds.
Every industry has their own organization that many consider the preferred source for defining standards and benchmarks. For the diamond industry, that is the Gemological Institute of America or G.I.A. Most stores in the mall, like Kay Jewelers and Zales, do not sell diamonds that are independently lab-graded by G.I.A., which is recognized as the most accurate grading lab in the world. If they do offer a “certified” diamond, it’s usually by some no-name grading lab such as GSI, GCAL, GAI. The problem is these other labs over-grade the diamond’s color and clarity by 1 to 3 grades! The stores sell you a 1ct, G color, SI1 clarity diamond. But you end up with an I to J color and I1 clarity stone. This is unethical! Don’t become a victim of this unscrupulous practice. Buy a G.I.A. graded diamond. They don’t inflate the quality.
Reason #5: Cookie cutter designs.
Take a stroll in the mall and pop in the jewelry stores. Look at their engagement rings. After hitting two or three stores, do you notice a pattern? That’s right... all the rings look identical! Do you really want the same engagement ring as your neighbor? Or the same one the lady in front of you at the grocery store has on her finger? Just imagine how it feels to hear someone say, “Oh, I’ve got that same ring!” You have unique tastes. Make sure your ring reflects your own personal style. Choosing a ring is an enjoyable experience and when you feel like you’ve met your own “match,” you want to make sure it’s special. source: yatesjewelers.com
Contact a Rochester Hills MI Jewelry Store you can count on - International Diamond Importers at (248) 652-6040.